![\"Reviews](\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/02\/Screenshot.jpg\")
<\/p>\n<\/p>\n
SolarQuotes General Manager Trevor Glen has called on solar installers to build trust with customers through genuine reviews, amid new analysis showing a surge in searches related to buying fake testimonials.<\/p>\n
In a speech at the Smart Energy South Australia 2026 event in Adelaide on Tuesday, Trevor said that SolarQuotes routinely rejects offers from businesses to create fake reviews, and told installers they should do the same so they don’t attract the wrong kind of attention from increasingly skeptical customers and the ACCC.<\/p>\n
“We ourselves get offered the opportunity to buy fake reviews. Do not use those services – do not do it,” Trevor told the audience gathered at the Adelaide Convention Centre.<\/p><\/blockquote>\n
Why Are Fake Reviews Surging?<\/h2>\n
It comes as Google search analysis by AnyBusiness.com.au found searches for the term “buy fake reviews” soared 1,268% over the past year, with 21,000 people entering it into the search bar last month alone.<\/p>\n
Customers are also increasingly conscious of the issue, with searches for “fake business reviews” up 1,026% year-on-year, with 68,000 monthly searches. This data covers searches related to all types of businesses, not just solar.<\/p>\n
So-called \u2018review farms\u2019 get paid to generate large numbers of fake opinions by staff or AI chatbots, sowing falsehoods across review pages online.<\/p>\n
Mary Tamvakologos, Managing Director at AnyBusiness.com.au, says fake reviews are becoming a huge trust issue for businesses of all stripes.<\/p>\n
“We’ve reached the point where thousands of people are actively searching for ways to buy fake reviews every month, while even more people are trying to work out whether the reviews they’re reading are genuine. That’s a trust problem for every business … buying reviews is one of the biggest mistakes a business can make. Platforms such as Google are continually improving their systems for identifying suspicious review activity, and businesses caught manipulating reviews risk having them removed, losing customer trust and, in some cases, having their business profiles restricted,” she said.<\/p><\/blockquote>\n
Real Review Responses Build Trust<\/h2>\n
SolarQuotes General Manager Trevor Glen speaking at the Adelaide Convention Centre on Tuesday.<\/p><\/div>\n
Fake or unanswered reviews are a top-three reason why installer applications to join the SolarQuotes network get rejected during the vetting process, Trevor told assembled Smart Energy attendees. SolarQuotes also maintains a comprehensive approach<\/a> to screening out fake testimonials from our own portal of solar installer and product reviews.<\/a><\/p>\n
Trevor added that taking an authentic and responsive approach to customer feedback represents an opportunity to build trust, urging installers to respond to every review, especially the bad ones – in a calm and professional manner, of course.<\/p>\n
“Respond to every single review. It doesn’t matter if it is a bad review or a good review. Good review – you can say ‘thanks, we really appreciate you being a customer’. If it is a bad review, ‘look, we made a mistake’ – be honest, be transparent,” he said.<\/p><\/blockquote>\n
To see how installers respond to negative experiences, readers can filter SolarQuotes reviews to only include 1-star ratings.<\/a><\/p>\n
Trevor said it was a good idea to encourage customers to leave a review after the job is done. But getting family and staff to leave reviews is a no-no however, and evidence an installer offered customers money to take a bad review down is an instant disqualifier during the SolarQuotes vetting process.<\/p>\n
Fake Images And Fake Claims<\/h2>\n
Responsivity to real reviews is one of the six visible signals by which installers can build trust with customers and make it through the SolarQuotes vetting process, Trevor said. The others are:<\/p>\n
\n
- Following up –<\/strong> answer customer calls, give quick replies, keep customers updated and stay in touch once the deposit is paid;<\/li>\n
- Showing real work –<\/strong> use real photos of your work on your website, not AI images and stock photos of workers in hard hats that most installers don’t actually wear on the job;<\/li>\n
- Making honest claims –<\/strong> only make claims you can back up, don’t give inflated job counts, or say your business with an easily checkable two-year-old ABN has been around for 20 years.<\/li>\n
- Being trustworthy with money –<\/strong> ask for a reasonable deposit of around 10%, include clear, itemised pricing and a plain-English warranty.<\/li>\n
- Having a verifiable presence –<\/strong> Maintain a real, verifiable address, a proper business email, an easily findable licence and ABN, and a consistent name across platforms.<\/li>\n<\/ul>\n
Installers should avoid putting on their website what we call “Harry Hard Hat” stock images – show your real work instead.<\/p><\/div>\n
How Can You Spot A Fake Review?<\/h2>\n
Here are some red flags the SolarQuotes team keeps an eye out for when screening reviews:<\/p>\n
\n
- Large numbers of low-detail reviews – lots of one-word responses are a red flag.<\/li>\n
- Significant numbers of reviews all posted at the same time – how many installs did this company do in one day?<\/li>\n
- Wildly over-the-top praise – a quality solar install can make people happy, but it should not be one of the greatest moments in a reviewer’s life.<\/li>\n<\/ul>\n
Fake reviews are often glowing five-star verdicts, but watch out for the inverse as well. Fake negative reviews are also an issue – whether paid for by a company wanting to undermine a competitor, or a vindictive customer creating multiple profiles.<\/p>\n
For real solar reviews from real Australian homeowners, browse SolarQuotes’ review portal for installers<\/a>, solar panels<\/a>, home batteries<\/a>, home EV chargers<\/a>, hot water heat pumps<\/a> and air conditioners<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
SolarQuotes General Manager Trevor Glen has called on solar installers to build trust with customers through genuine reviews, amid new analysis showing a surge in searches related to buying fake testimonials.<\/p>\n","protected":false},"author":39,"featured_media":89793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[57],"tags":[],"class_list":["post-100145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solar-installation","entry"],"acf":[],"yoast_head":"\n
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Max also reported on table tennis at the 2016 Rio Olympics \u2014 and is patiently waiting for any tenuous excuse to include his ping pong expertise in a SolarQuotes story.","url":"https:\/\/www.solarquotes.com.au\/blog\/author\/max\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/02\/Screenshot.jpg","jetpack_shortlink":"https:\/\/wp.me\/p2FF2s-q3f","jetpack-related-posts":[{"id":100100,"url":"https:\/\/www.solarquotes.com.au\/blog\/researching-solar-page-for-your-suburb\/","url_meta":{"origin":100145,"position":0},"title":"Your Suburb’s Solar Snapshot: Prices, Installers & Local Rules","author":"Kim Wainwright","date":"July 1, 2026","format":false,"excerpt":"If you're thinking about installing solar, one of the first questions is usually, \"Who's a good installer in my area?\" Closely followed by, \"How much should I expect to pay?\" and \"Are there any local rules I should know about?\" To make those questions easier to answer, SolarQuotes has launched\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"Neighbourhood solar installer finder","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/neighbourhood-solar-installer.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/neighbourhood-solar-installer.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/neighbourhood-solar-installer.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/neighbourhood-solar-installer.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/neighbourhood-solar-installer.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":100026,"url":"https:\/\/www.solarquotes.com.au\/blog\/best-solar-panels-2026\/","url_meta":{"origin":100145,"position":1},"title":"Best Solar Panels In Australia 2026: Installer’s Choice Awards","author":"Finn Peacock","date":"June 30, 2026","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=w3Ch1fW_PCo Every year, we survey SolarQuotes installers about their favourite solar panel. For the 2026 edition of the Installer's Choice Awards, we asked them: \"If you were putting solar panels on your own roof today, which brand would you choose? Not the house of a customer. Not a display home.\u2026","rel":"","context":"In "Solar Panels"","block_context":{"text":"Solar Panels","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-panels-2\/"},"img":{"alt_text":"2026 SolarQuotes Installer's Choice Awards - best solar panels","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":89777,"url":"https:\/\/www.solarquotes.com.au\/blog\/five-star-performance-how-to-spot-fake-solar-reviews\/","url_meta":{"origin":100145,"position":2},"title":"Five Star Performance? How To Spot Fake Solar Reviews","author":"Max Opray","date":"February 25, 2025","format":false,"excerpt":"Every fortnight, the SolarQuotes Vetting Council convenes to undertake a forensic analysis of the companies asking to join our list of approved installers of solar, batteries and EV chargers. The investigation pours over every clue available, including the most obvious: online reviews. But in this age of bot farms and\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"Reviews of an installer","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/02\/Screenshot.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/02\/Screenshot.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/02\/Screenshot.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":72640,"url":"https:\/\/www.solarquotes.com.au\/blog\/top-adelaide-solar-installers-2023\/","url_meta":{"origin":100145,"position":3},"title":"Who Are The Top Rated Adelaide Solar Installers In 2023?","author":"Kim Wainwright","date":"April 20, 2023","format":false,"excerpt":"Building on our previous recent articles on \"Top Rated Solar Installers 2023\" for major capital cities in Australia, we present the highest-rated solar installers in Adelaide based on SolarQuotes reviewers' feedback. In the interest of fairness, we have also included ratings from other review websites in addition to SolarQuotes ratings.\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"Top Adelaide solar installers as rated on SQ","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2023\/03\/top-rated-adelaide-installers.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2023\/03\/top-rated-adelaide-installers.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2023\/03\/top-rated-adelaide-installers.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2023\/03\/top-rated-adelaide-installers.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2023\/03\/top-rated-adelaide-installers.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":85215,"url":"https:\/\/www.solarquotes.com.au\/blog\/top-adelaide-solar-installers-2024\/","url_meta":{"origin":100145,"position":4},"title":"The Top-Rated Solar Installers In Adelaide In 2024","author":"Finn Peacock","date":"August 30, 2024","format":false,"excerpt":"Which solar installers are crushing it in Adelaide for 2024? 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Methodology I looked at all companies in Adelaide with at least 15 reviews in the last three years and ranked them based on the highest average review score.\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2024\/07\/top-rated-installers-adelaide.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2024\/07\/top-rated-installers-adelaide.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2024\/07\/top-rated-installers-adelaide.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2024\/07\/top-rated-installers-adelaide.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2024\/07\/top-rated-installers-adelaide.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":100004,"url":"https:\/\/www.solarquotes.com.au\/blog\/grinding-roof-tiles-leaves-a-giant-solar-mess\/","url_meta":{"origin":100145,"position":5},"title":"Grinding Roof Tiles Leaves A Giant Solar Mess","author":"Anthony Bennett","date":"June 25, 2026","format":false,"excerpt":"You might have noticed that grinding artificial stone kitchen benchtops was banned in 2024. Health and safety laws have caught up with the silica dust created when grinding cement products, and for solar installation that means dry grinding tiles is no longer acceptable. Solar Installation That Grinds My Gears Recently\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"Solar panel roof tile grinding","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/tile-ground-header.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/tile-ground-header.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/tile-ground-header.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/tile-ground-header.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/tile-ground-header.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/100145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/comments?post=100145"}],"version-history":[{"count":23,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/100145\/revisions"}],"predecessor-version":[{"id":100190,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/100145\/revisions\/100190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/media\/89793"}],"wp:attachment":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/media?parent=100145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/categories?post=100145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/tags?post=100145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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