{"id":16516,"date":"2017-11-17T12:37:55","date_gmt":"2017-11-17T02:07:55","guid":{"rendered":"https:\/\/www.solarquotes.com.au\/blog\/?p=16516"},"modified":"2017-11-19T19:51:15","modified_gmt":"2017-11-19T09:21:15","slug":"enphase-misses-targets","status":"publish","type":"post","link":"https:\/\/www.solarquotes.com.au\/blog\/enphase-misses-targets\/","title":{"rendered":"Enphase Misses Targets By Miles But Stays In Business"},"content":{"rendered":"<div id=\"attachment_16854\" style=\"width: 1808px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16854\" class=\"size-full wp-image-16854\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/FD63D70C-84CA-4D29-A1BD-82D0B66D2ADC.jpeg\" alt=\"Enphase target\" width=\"1798\" height=\"932\" \/><p id=\"caption-attachment-16854\" class=\"wp-caption-text\">Enphase have not got close to the cost reduction targets they set a couple of years ago.<\/p><\/div>\n<p><a href=\"https:\/\/enphase.com\/en-au\" target=\"_blank\" rel=\"noopener\">Enphase<\/a> is an American company that sells\u00a0<a href=\"https:\/\/www.solarquotes.com.au\/inverters\/micro\/\">microinverters<\/a>.\u00a0 These are small, fun sized versions of the larger <a href=\"https:\/\/www.solarquotes.com.au\/glossary.html#stringinverter\">string inverters<\/a> most solar homes use.\u00a0 They work with individual panels and are either bolted beneath them or, in the case of <a href=\"https:\/\/enphase.com\/en-us\/products-and-services\/introducing-ac-module\">AC panels<\/a>, come already attached.\u00a0<!--more--><\/p>\n<p>Enphase is the largest manufacturer of microinverters in the world and in Australia they give their product a 10 year warranty.\u00a0 This compares well with the 5 year warranty most inverters have. But Enphase does even better in the United States where they give their very similar, but not identical<sup class='endnote'><a href='https:\/\/www.solarquotes.com.au\/blog\/enphase-misses-targets\/#en-16516-1' id='enref-16516-1' onclick='return hhEndnotes_show(16516)'>1<\/a><\/sup>, microinverters a warranty of 25 years.<\/p>\n<p>Microinverters have some advantages over conventional string inverters.\u00a0 They cope better with the effects of shade and dirt, they do away with the need for DC cables on the roof which reduces the already small possibility of a fire, and they allow the performance of individual panels to be monitored.<\/p>\n<p>But, as is often the case in life, reliable products that do neat stuff cost more than mediocre ones.\u00a0 (This only applies to material goods.\u00a0 Personally, I&#8217;m reliable, do neat stuff, and cheap.)\u00a0 Enphase microinverters have always commanded a premium price and so only make up a small portion of the total inverter capacity installed by Australian households<sup class='endnote'><a href='https:\/\/www.solarquotes.com.au\/blog\/enphase-misses-targets\/#en-16516-2' id='enref-16516-2' onclick='return hhEndnotes_show(16516)'>2<\/a><\/sup> with a large majority using lower cost string inverters.<\/p>\n<p>But Enphase had a plan to turn this around.\u00a0 They knew if they wanted their microinverters to be anything other than a niche product used by hipsters, millennials, and other people we hate for no good reason, they would have to get their price down. \u00a0Way down.<\/p>\n<p>In April last year they revealed their <a href=\"https:\/\/www.solarquotes.com.au\/blog\/cheaper-microinverters-plan\/\">grand plan<\/a> to match string inverters on price-per-watt by the end of this year, driving normal string inverters out of business. But, as you may have noticed, since conventional inverter manufacturers aren&#8217;t going out of business left, right, and center, Enphase didn\u2019t achieve this.<\/p>\n<div id=\"attachment_16748\" style=\"width: 871px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16748\" class=\"size-full wp-image-16748\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/s270iq7.jpg\" alt=\"S270 &amp; IQ7 Microinverters\" width=\"861\" height=\"393\" \/><p id=\"caption-attachment-16748\" class=\"wp-caption-text\">The S270 microinverter on the left is sold in Australia. The IQ7 inverter on the right should be available around the middle of next year. (They&#8217;re not quite to scale, but I&#8217;ll get into that soon enough.)<\/p><\/div>\n<h2>Enphase&#8217;s Goals<\/h2>\n<p>In April 2016 Enphase&#8217;s goals were:<\/p>\n<ol>\n<li>To produce the S290 microinverter in 2016 and the S300 microinverter in 2017.<\/li>\n<li>Get their cost per watt down to the average for string inverters.<\/li>\n<\/ol>\n<p>They didn&#8217;t manage either.<\/p>\n<p>They did produce an S290 microinverter, but instead named it the IQ6+.\u00a0 Why they called it that, I have no idea, because if someone told you their IQ was 6+ that wouldn&#8217;t be very impressive, as the average is 100<sup class='endnote'><a href='https:\/\/www.solarquotes.com.au\/blog\/enphase-misses-targets\/#en-16516-3' id='enref-16516-3' onclick='return hhEndnotes_show(16516)'>3<\/a><\/sup>.\u00a0 But that&#8217;s probably actually pretty smart for a microinverter, so maybe it&#8217;s not such a bad name after all.\u00a0 But while the IQ6+ is being sold in the United States it&#8217;s never been available here.\u00a0 But Enphase never promised to sell it Australia as far as I am aware, so they did manage to achieve that part of their first goal.<\/p>\n<p>What they completely failed to do was get their S300 microinverter, or IQ7+ as they now call it, on the market.\u00a0 It&#8217;s not currently available in the United States and while it is displayed on their Australian site, Enphase has told me they don&#8217;t expect it to be available here until around the middle of next year.<\/p>\n<p>As for managing to get their price per watt down to that of string inverters &#8212; yeah, they really did not do that.<\/p>\n<h2>The IQ 84 Zoocel Models The Enphase IQ7<\/h2>\n<p>While the Enphase IQ7 and IQ7+ microinverters are not yet available in Australia, an IQ7 was on display in Melbourne and I was able to get world famous model Zoocel to pose with it.\u00a0 Here he is giving it his famous, &#8220;blue steel&#8221; look:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16789\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/bluesteel.jpg\" alt=\"Blue Steel\" width=\"600\" height=\"624\" \/><\/p>\n<p>Now the thing about Zoocel is, he is a giant among men and towers over lesser members of humanity such as myself, so that microinverter isn&#8217;t quite as small as it looks.\u00a0 Here it is with a pen next to it for scale:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16684 size-full\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/penforscale.jpg\" alt=\"Close Up\" width=\"500\" height=\"534\" \/><\/p>\n<p>The IQ7 and IQ7+ are exactly the same size and as you can see, the black plastic case is around one and one-third pens in length.\u00a0 Which makes this picture Enphase put out early in 2016 rather interesting:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16687\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/smallsize.jpg\" alt=\"Size Comparison\" width=\"591\" height=\"338\" \/><\/p>\n<p>When I first saw this picture I thought, &#8220;Oh cool!\u00a0 Transparent covers!\u00a0 Finally electronic components get to display their strangely bright, lolly like colors to the world!&#8221;\u00a0 But it turned out the transparency is for illustrative purposes only and the actual cases are black plastic.\u00a0 But that&#8217;s not what I wanted to point out.<\/p>\n<p>This picture clearly shows the S300 or IQ7+ as being one and one-quarter smart phones in height.\u00a0 But since its height is actually 21 cm, that&#8217;s one and three-quarters the length of my iPhone 5<sup class='endnote'><a href='https:\/\/www.solarquotes.com.au\/blog\/enphase-misses-targets\/#en-16516-4' id='enref-16516-4' onclick='return hhEndnotes_show(16516)'>4<\/a><\/sup>.\u00a0 So I&#8217;d just like to say kudos to Enphase for being environmentally minded and not throwing out their clunky, giant smartphones from the 90s.<\/p>\n<p>Or maybe the problem actually is that Enphase failed to get the size reduction they wanted.\u00a0 If we compare the size and weight information on their datasheets for their S270, which is currently on a considerable number of roofs in Australia, and their new IQ7 and IQ7+ we get:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16717\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/dimensions.jpg\" alt=\"Size Comparison\" width=\"765\" height=\"113\" \/><\/p>\n<p>Going from a metal to a plastic case has saved them weight, but by volume it is now 6% larger.\u00a0 The S270 is rated for 260 watts and the IQ7+ is rated for 290 watts which means its capacity is 12% higher, so it&#8217;s sort of moving in the right direction, but that&#8217;s definitely not what we were promised in the colorful picture above and not what I expected in April last year when they said they were going for:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16710\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/reduction.jpg\" alt=\"Substantial reduction in size and cost\" width=\"809\" height=\"58\" \/><\/p>\n<p>A <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_polyurethane_applications#Electronic_components\" target=\"_blank\" rel=\"noopener\">polyurethane<\/a> case has to take up more space than a stainless steel one to provide the same degree of protection, so an increase in size is unavoidable unless they shrink its guts, so it looks like they haven&#8217;t been able to get nearly as much gut reduction as they had planned.\u00a0 Since the size increased rather than shrinking down to that of a paperback, boasting about a size decrease may not have been the smartest thing to do.\u00a0 But the good news is it doesn&#8217;t matter that it has gotten larger<sup class='endnote'><a href='https:\/\/www.solarquotes.com.au\/blog\/enphase-misses-targets\/#en-16516-5' id='enref-16516-5' onclick='return hhEndnotes_show(16516)'>5<\/a><\/sup>.\u00a0 After all, are you really hanging our for extra space underneath your solar panels?\u00a0 Are you planning to use it for dead possum storage?<\/p>\n<h2>Enphase Is Not Close To Matching String Inverters On Price<\/h2>\n<p>Back in April 2016 Enphase said they would get the cost per watt of their microinverters down to the average of string inverters by the end of this year, as this graph they flaunted shows:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16712\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/costgraph.jpg\" alt=\"Enphase Price Prediction\" width=\"1097\" height=\"621\" \/><\/p>\n<p>At the top of the graph it says:<\/p>\n<blockquote><p>&#8220;50% cost reduction in 2 years&#8221;<\/p><\/blockquote>\n<p>And shows a reduction from around 21 US cents a watt at the start of 2016 down to 10 US cents a watt at the end of 2017.<\/p>\n<p>They did not achieve this goal.<\/p>\n<p>If they had, then with the advantages of microinverters, the only reason not to use them would be if you couldn&#8217;t get your hands on any because of how demand would massively outstrip supply.<\/p>\n<p>The IQ6+ wasn&#8217;t sold here so I don&#8217;t know its price in Australian dollars, but what I can do is look up what it is being sold for in the US at the moment and compare its price per watt to that of US string inverters.\u00a0 I consider Enphase microinverters to be premium products, so I&#8217;ll compare them to what I consider to be two premium string inverters &#8212; Fronius and SMA, but I&#8217;ll also throw the budget model Solectrica into my comparison:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16743\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/centsperwatt2.jpg\" alt=\"Cents Per Watt Comparison\" width=\"969\" height=\"504\" \/><\/p>\n<p>Because an Enphase microinverter always costs the same amount per panel, its price per watt doesn&#8217;t change, no matter what the total capacity of the system being installed is &#8212; whether it is around 1.5 kilowatts or 5 kilowatts.\u00a0 But if you want to buy a 1.5 or 2 kilowatt Fronius inverter it is much more expensive per watt than IQ6+ microinverters.\u00a0 But all string inverters larger than 3 kilowatts are cheaper per watt than the Enphase IQ6+.\u00a0 So for total inverter capacities of 4 kilowatts or more, premium string inverters will cost less.<\/p>\n<p>While the prices in the chart above are in Australian cents, they are US wholesale prices and so aren&#8217;t very useful for working out how much you may have to pay here.\u00a0 But one thing you definitely won&#8217;t see in Australia are the SMA specials on the chart.\u00a0 These are older model SMA inverters made in Germany that are being sold for less than half the price of the <a href=\"https:\/\/www.solarquotes.com.au\/blog\/sunpower-sma-choose-discreetly-manufacture-china\/\">new models made in China<\/a>.\u00a0 All I can conclude from this is &#8212; Wow!\u00a0 Americans really like new things!<\/p>\n<h2>Enphase Has Had A Hard Time<\/h2>\n<p>It&#8217;s no secret Enphase has had financial difficulties over the past couple of years.\u00a0 Dark clouds with big frowny faces have gathered over the company and blocked the golden sunlight of profitability from shining down on them.<\/p>\n<p>Here&#8217;s what the &#8220;wisdom of crowds&#8221; decided their shares were worth over the past five and a half years:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16819\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/201216nov.jpg\" alt=\"Enphase Share Price\" width=\"787\" height=\"557\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>After hitting a peak of $16.85 US in 2014, Enphase shares fell to a miserable $0.70 US in May this year.\u00a0 Investor&#8217;s expectations of the kind of profit the company was likely to make in the future clearly collapsed to make its share price fall to 4% of its peak.<\/p>\n<p>If I was a suspicious person and took a dim view of companies that are trying to get us to give them our money, I would probably think that Enphase knew full well they were on the brink of disaster and the report they produced in April last year was just a con job to maintain confidence in the company and convince people they had the skills and technology to create a revolution in microinverter technology they never expected to achieve.\u00a0 So thank god I am extremely naive and gullible<sup class='endnote'><a href='https:\/\/www.solarquotes.com.au\/blog\/enphase-misses-targets\/#en-16516-6' id='enref-16516-6' onclick='return hhEndnotes_show(16516)'>6<\/a><\/sup> and never have unwholesome thoughts like that.<\/p>\n<p>I only ever have unwholesome thoughts like this:<\/p>\n<p>http:\/\/gph.is\/11xPoqj<\/p>\n<h2>Enphase Claws Its Way Back From The Abyss<\/h2>\n<p>While it is difficult to see on the graph above, Enphase share prices have recently surged upwards and may one day soon break through those frowny clouds above.\u00a0 This graph of share prices over the past year make it clear:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16817\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/16nov.jpg\" alt=\"Recent Share Price\" width=\"792\" height=\"550\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>As I write this, their share price sits at $2.61 US, which makes quite a change from the stinky, sinky share days of May.<\/p>\n<p>The reason for the turn around is Enphase managed to produce a positive <a href=\"http:\/\/newsroom.enphase.com\/releasedetail.cfm?ReleaseID=1047605\" target=\"_blank\" rel=\"noopener\">quarterly report<\/a> on the 8th of this month.\u00a0 Actually it might be more accurate to say it was better than expected rather than positive, but it&#8217;s still a good sign that things are turning around and is evidence they will remain in business and be available to meet their obligation to repair or replace microinverters that fail within their warranty period.<\/p>\n<p>But this turn around did not come easily.\u00a0 The company was restructured, which is executive talk for <a href=\"https:\/\/solarindustrymag.com\/enphase-energy-and-mission-solar-announce-new-rounds-of-layoffs\" target=\"_blank\" rel=\"noopener\">sacking almost one-third<\/a> of their employees.\u00a0 In addition, the CEO Paul B. Nahi got the chop and in August he was replaced by <a href=\"https:\/\/enphase.com\/en-au\/company\/leadership#198767\" target=\"_blank\" rel=\"noopener\">Badri Kothandaraman<\/a>.\u00a0 Badri <a href=\"https:\/\/seekingalpha.com\/filing\/3502616\" target=\"_blank\" rel=\"noopener\">will be paid<\/a> a base salary of $350,000 US<sup class='endnote'><a href='https:\/\/www.solarquotes.com.au\/blog\/enphase-misses-targets\/#en-16516-7' id='enref-16516-7' onclick='return hhEndnotes_show(16516)'>7<\/a><\/sup> and can receive an extra 75% of that in bonuses and he gets 1,000,000 shares in stock options.\u00a0 This is a big cut from the $525,000 base salary the <a href=\"https:\/\/www1.salary.com\/Paul-B-Nahi-Salary-Bonus-Stock-Options-for-ENPHASE-ENERGY-INC.html\" target=\"_blank\" rel=\"noopener\">last guy got<\/a>, so it&#8217;s good to see the people at the top are feeling the squeeze too.<\/p>\n<p>In the past, my impression of Enphase was the company contained people sincerely dedicated to producing high quality technology and doing their bit to save the planet.\u00a0 And I&#8217;m sure this is still true for many of those who are left.\u00a0 But when a company fails to meet its stated goals by, not by just a bit, but by ridiculous amounts, it tends to make me shift them from the &#8220;sincere and dedicated people&#8221; category to the &#8220;sincere and dedicated people who can&#8217;t be trusted and so probably aren&#8217;t really all that sincere&#8221; category.<\/p>\n<p>But Enphase has a new CEO now and they can blame everything on the old guy &#8212; like when we get a new Prime Minister<sup class='endnote'><a href='https:\/\/www.solarquotes.com.au\/blog\/enphase-misses-targets\/#en-16516-8' id='enref-16516-8' onclick='return hhEndnotes_show(16516)'>8<\/a><\/sup>.\u00a0 So I&#8217;ll be paying attention to announcements coming from Enphase and judging how ridiculous they sound.\u00a0 Hopefully they&#8217;ll stay grounded in reality and I hope Enphase will remain in business and continue to improve microinverter technology.<\/p>\n<p>[<em>Full Disclosure:\u00a0 I once thought about buying Enphase stock, but then I realized it would cost money I could instead immediately spend on chocolate.<\/em>]<\/p>\n<p>[Full Disclosure Part 2: Finn owns Enphase stock. He paid about $6 for it because fools and their money&#8230;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enphase is an American company that sells\u00a0microinverters.\u00a0 These are small, fun sized versions of the larger string inverters most solar homes use.\u00a0 They work with individual panels and are either bolted beneath them or, in the case of AC panels, come already attached.\u00a0<\/p>\n","protected":false},"author":10,"featured_media":16841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48],"tags":[571],"class_list":["post-16516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solar-inverters","tag-enphase","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enphase Inverters Miss Cost Reduction Targets But Stay In Business<\/title>\n<meta name=\"description\" content=\"Enphase are continually improving their microinverters in terms of reliability and performance, but they are struggling to get the cost down.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solarquotes.com.au\/blog\/enphase-misses-targets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enphase Misses Targets By Miles But Stays In Business\" \/>\n<meta property=\"og:description\" content=\"Enphase are continually improving their microinverters in terms of reliability and performance, but they are struggling to get the cost down.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solarquotes.com.au\/blog\/enphase-misses-targets\/\" \/>\n<meta property=\"og:site_name\" content=\"SolarQuotes Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SolarQuotes\/\" \/>\n<meta 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