{"id":32611,"date":"2019-08-07T08:57:20","date_gmt":"2019-08-06T22:27:20","guid":{"rendered":"https:\/\/www.solarquotes.com.au\/blog\/?p=32611"},"modified":"2023-01-31T11:25:50","modified_gmt":"2023-01-31T00:55:50","slug":"coal-ad-campaign-mb1163","status":"publish","type":"post","link":"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/","title":{"rendered":"New Coal Ad Campaign Coming Soon To A Screen Near You"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-32612\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/08\/coal-ad-campaign-1024x538.jpg\" alt=\"Australian coal ad campaign\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/08\/coal-ad-campaign-1024x538.jpg 1024w, https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/08\/coal-ad-campaign-300x158.jpg 300w, https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/08\/coal-ad-campaign-768x403.jpg 768w, https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/08\/coal-ad-campaign.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Ready to get proud about the future of Australian coal power? An upcoming ad campaign from Coal21 reportedly has this goal in mind and to make coal great again.<!--more--><\/p>\n<p>While solar energy is hugely popular in Australia, coal mining and coal power have a well-deserved image problem due to the <a href=\"https:\/\/www.solarquotes.com.au\/blog\/australia-coal-ash-mb1119\/\">environmental<\/a>, <a href=\"https:\/\/www.solarquotes.com.au\/blog\/nsw-coal-power-kills-mb0835\/\">health<\/a> and <a href=\"https:\/\/www.solarquotes.com.au\/blog\/moodys-report-climate-change\/\">economic<\/a> damage they wreak.<\/p>\n<p>According to an <a href=\"https:\/\/www.abc.net.au\/news\/2019-08-07\/coal-lobby-hopes-to-make-australians-proud-about-coal\/11388830\" target=\"_blank\" rel=\"noopener noreferrer\">ABC report<\/a> published this morning, $4 million to $5 million is to be spent by Coal21 on ads for television, social media and other online channels, print, out-of-home and radio to convince Australians coal has a future.<\/p>\n<p><a href=\"https:\/\/coal21.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Coal21<\/a> says it primarily invests in the development of &#8220;low-emissions&#8221; coal-fired power generation technologies and coal mine emissions reduction. The organisation is financially supported by a voluntary levy on coal production paid by its\u00a0 members, which are:<\/p>\n<ul>\n<li>Anglo American Metallurgical Coal Pty Ltd<\/li>\n<li>Bengalla Mining Company Pty Ltd<\/li>\n<li>BHP Billiton Mitsui Coal Pty Ltd<\/li>\n<li>Bloomfield Collieries Pty Ltd<\/li>\n<li>BM Alliance Coal Operations Pty Ltd<\/li>\n<li>Byerwen Coal Pty Ltd<\/li>\n<li>Centennial Coal Company Ltd<\/li>\n<li>Coronado Curragh Pty Ltd<\/li>\n<li>Donaldson Coal Pty Ltd<\/li>\n<li>Ensham Resources Pty Ltd<\/li>\n<li>Glencore Coal Pty Ltd<\/li>\n<li>Gloucester Coal Ltd<\/li>\n<li>Hunter Valley Energy Coal Pty Ltd<\/li>\n<li>HV Operations Pty Ltd<\/li>\n<li>Idemitsu Australia Resources Pty Ltd<\/li>\n<li>Illawarra Coal Holdings Pty Ltd<\/li>\n<li>Jellinbah Group Pty Ltd<\/li>\n<li>New Hope Corporation Ltd<\/li>\n<li>Peabody Energy Australia PCI (C&amp;M Management) Pty Ltd<\/li>\n<li>Peabody Energy Australia Pty Ltd<\/li>\n<li>Premier Coal Ltd<\/li>\n<li>Sonoma Mine Management Pty Ltd<\/li>\n<li>Warkworth Mining Ltd<\/li>\n<li>Whitehaven Coal Mining Ltd<\/li>\n<li>Yancoal Australia Ltd<\/li>\n<\/ul>\n<h2>Previous Coal <span style=\"text-decoration: line-through;\">Brainwashing<\/span> Education Campaign Misfires<\/h2>\n<p>Previous attempts to clean up coal&#8217;s image haven&#8217;t been all that successful. There was\u00a0 &#8220;Coal. It&#8217;s An Amazing Thing&#8221; from 2015 that was widely panned (<strong>UPDATE:<\/strong> the video has been removed).<\/p>\n<p>That campaign came courtesy of the Minerals Council, which apparently has close ties with Coal21 states the ABC.<\/p>\n<p>Coal21 says its previous campaign messages have included building awareness of High Efficiency, Low Emissions (HELE) power, which really <a href=\"https:\/\/www.solarquotes.com.au\/blog\/hele-coal-australia-mb0901\/\">isn&#8217;t all that highly efficient or low in emissions<\/a> &#8211; it&#8217;s not cheap either. Adding CCS (Carbon Capture and Storage) technology will only further (and significantly) increase the cost and still won&#8217;t match wind and solar power&#8217;s green street cred.<\/p>\n<p>According to a document attributed to Coal21, the campaign has been targeted:<\/p>\n<blockquote><p>&#8220;at men aged 18 to 39 and women aged 40 and over &#8211; &#8220;soft converters&#8221; identified by previous research as having limited information about the Australian coal industry and open to being convinced about its future role.&#8221;<\/p><\/blockquote>\n<p>Some of those in the target groups may not be too happy as being labelled &#8220;soft converters&#8221; and &#8220;open to being convinced&#8221;, which could be interpreted as &#8220;brainwashed&#8221;.<\/p>\n<p>It&#8217;s not surprising a new campaign is being launched at this point as renewable energy is increasing pressure on the little black rock. Just this week the Western Australian Government announced the upcoming retirement of two coal units at Muja Power Station due to <a href=\"https:\/\/www.solarquotes.com.au\/blog\/muja-coal-solar-mb1162\/\">solar energy eating coal power&#8217;s lunch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ready to get proud about the future of Australian coal power? An upcoming ad campaign from Coal21 reportedly has this goal in mind and to make coal great again.<\/p>\n","protected":false},"author":17,"featured_media":32612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[678],"tags":[],"class_list":["post-32611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solar-battery-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Coal Ad Campaign Coming Soon To A Screen Near You<\/title>\n<meta name=\"description\" content=\"Ready to get proud about the future of Australian coal power? An upcoming ad campaign from Coal21 will reportedly attempt to make coal great again.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Coal Ad Campaign Coming Soon To A Screen Near You\" \/>\n<meta property=\"og:description\" content=\"Ready to get proud about the future of Australian coal power? An upcoming ad campaign from Coal21 will reportedly attempt to make coal great again.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/\" \/>\n<meta property=\"og:site_name\" content=\"SolarQuotes Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SolarQuotes\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-06T22:27:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-31T00:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/08\/coal-ad-campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Bloch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solar_quotes\" \/>\n<meta name=\"twitter:site\" content=\"@solar_quotes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/\"},\"author\":{\"name\":\"Michael Bloch\",\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/#\/schema\/person\/66afd571aa00c2e442f0192ebac2f6f1\"},\"headline\":\"New Coal Ad Campaign Coming Soon To A Screen Near You\",\"datePublished\":\"2019-08-06T22:27:20+00:00\",\"dateModified\":\"2023-01-31T00:55:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/\"},\"wordCount\":504,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/08\/coal-ad-campaign.jpg\",\"articleSection\":[\"General Solar &amp; Storage News\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/\",\"url\":\"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/\",\"name\":\"New Coal Ad Campaign Coming Soon To A Screen Near You\",\"isPartOf\":{\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/coal-ad-campaign-mb1163\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/08\/coal-ad-campaign.jpg\",\"datePublished\":\"2019-08-06T22:27:20+00:00\",\"dateModified\":\"2023-01-31T00:55:50+00:00\",\"description\":\"Ready to get proud about the future of Australian coal power? 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Australia currently has 19 coal burners and according to a Climate Analytics report released to coincide with the Beyond Coal campaign launch, Australia is the only\u2026","rel":"","context":"In &quot;General Solar &amp; Storage News&quot;","block_context":{"text":"General Solar &amp; Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"Beyond Coal - Renewable Energy","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/11\/beyond-coal-renewables.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/11\/beyond-coal-renewables.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/11\/beyond-coal-renewables.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/11\/beyond-coal-renewables.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/11\/beyond-coal-renewables.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":50174,"url":"https:\/\/www.solarquotes.com.au\/blog\/agl-greenpeace-emissions-mb1988\/","url_meta":{"origin":32611,"position":1},"title":"AGL And Greenpeace Go Into Battle","author":"Michael Bloch","date":"May 10, 2021","format":false,"excerpt":"AGL and Greenpeace Australia Pacific are readying to rumble over the latter's latest climate change related campaign. Last Wednesday, Greenpeace Australia Pacific launched a report titled \"Coal-faced: exposing AGL as Australia\u2019s biggest climate polluter\". This was accompanied by digital advertising campaign and the launch of AustraliasGreatestLiability.com On Thursday evening, AGL's\u2026","rel":"","context":"In &quot;General Solar &amp; Storage News&quot;","block_context":{"text":"General Solar &amp; Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"AGL vs. Greenpeace - climate campaign","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/05\/agl-greenpeace-emissions.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/05\/agl-greenpeace-emissions.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/05\/agl-greenpeace-emissions.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/05\/agl-greenpeace-emissions.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/05\/agl-greenpeace-emissions.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":46576,"url":"https:\/\/www.solarquotes.com.au\/blog\/florida-coal-fpl-mb1841\/","url_meta":{"origin":32611,"position":2},"title":"End Of An Era For FPL Coal Power In Florida","author":"Michael Bloch","date":"January 15, 2021","format":false,"excerpt":"The USA's largest electricity gentailer, Florida Power & Light, has closed down its last coal fired power station in the state. FPL announced yesterday the Indiantown Cogeneration Plant was closed for good on January 1. FPL purchased the plant back in 2017 with the express intention of shutting it down.\u2026","rel":"","context":"In &quot;General Solar &amp; Storage News&quot;","block_context":{"text":"General Solar &amp; Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"Coal power in Florida","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/01\/coal-power-florida.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/01\/coal-power-florida.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/01\/coal-power-florida.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/01\/coal-power-florida.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/01\/coal-power-florida.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":13745,"url":"https:\/\/www.solarquotes.com.au\/blog\/lithgow-solar-power-mb0151\/","url_meta":{"origin":32611,"position":3},"title":"Life After Coal &#8211; Lithgow City Council Contemplating Solar","author":"Michael Bloch","date":"August 3, 2017","format":false,"excerpt":"If the Mayor of Lithgow in New South Wales has his way, solar panels could soon be installed on the Lithgow City Council building rooftop. It's big news, as the city is in the heart of coal country. It's becoming increasingly common for councils in Australia to have an interest\u2026","rel":"","context":"In &quot;General Solar &amp; Storage News&quot;","block_context":{"text":"General Solar &amp; Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"Solar energy in Lithgow","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/08\/solar-energy-lithgow.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/08\/solar-energy-lithgow.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/08\/solar-energy-lithgow.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/08\/solar-energy-lithgow.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":18235,"url":"https:\/\/www.solarquotes.com.au\/blog\/fpl-coal-solar-power-mb0410\/","url_meta":{"origin":32611,"position":4},"title":"Lights Out For FPL Coal Plant, While Solar Powers Up","author":"Michael Bloch","date":"January 10, 2018","format":false,"excerpt":"Florida Power & Light (FPL) has shuttered another coal-fired power station and brought four new solar farms online - with more to come. The ageing 1,300MW St. Johns River Power Park (SJRPP) was officially shut down on Monday as it was no longer economical to operate. Closure of the facility\u2026","rel":"","context":"In &quot;General Solar &amp; Storage News&quot;","block_context":{"text":"General Solar &amp; Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"FPL coal retirement and solar rollout","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2018\/01\/coal-solar-power.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2018\/01\/coal-solar-power.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2018\/01\/coal-solar-power.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2018\/01\/coal-solar-power.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":31214,"url":"https:\/\/www.solarquotes.com.au\/blog\/victoria-coal-reliability-mb1099\/","url_meta":{"origin":32611,"position":5},"title":"Victoria&#8217;s Coal Fired Clunkers NEM&#8217;s Most Unreliable","author":"Michael Bloch","date":"June 18, 2019","format":false,"excerpt":"Coal power in Victoria accounts for approximately 13% of the National Electricity Market\u2019s gas and coal capacity, but 32% of its gas and coal breakdowns says The Australia Institute (TAI). A new report from TAI states Victoria\u2019s gas and coal power fleet is the most unreliable in Australia; with Loy\u2026","rel":"","context":"In &quot;General Solar &amp; Storage News&quot;","block_context":{"text":"General Solar &amp; Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"Victoria coal power unreliable","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/06\/victoria-coal-power.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/06\/victoria-coal-power.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/06\/victoria-coal-power.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/06\/victoria-coal-power.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2019\/06\/victoria-coal-power.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/32611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/comments?post=32611"}],"version-history":[{"count":7,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/32611\/revisions"}],"predecessor-version":[{"id":70500,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/32611\/revisions\/70500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/media\/32612"}],"wp:attachment":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/media?parent=32611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/categories?post=32611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/tags?post=32611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}