{"id":455,"date":"2011-03-02T06:53:30","date_gmt":"2011-03-01T21:23:30","guid":{"rendered":"http:\/\/www.solarquotes.com.au\/blog\/?p=455"},"modified":"2017-05-03T13:45:06","modified_gmt":"2017-05-03T03:15:06","slug":"solar-power-lie-1-%e2%80%9cthe-profit-margins-in-solar-power-make-it-a-money-printing-scam-for-all-installers-%e2%80%9d","status":"publish","type":"post","link":"https:\/\/www.solarquotes.com.au\/blog\/solar-power-lie-1-%e2%80%9cthe-profit-margins-in-solar-power-make-it-a-money-printing-scam-for-all-installers-%e2%80%9d\/","title":{"rendered":"Solar Power Lie #1: \u201cThe profit margins in solar power make it a money-printing scam for all installers.\u201d"},"content":{"rendered":"

I just got off the phone with a homeowner interested in solar power and here’s a snippet of what he was ranting about…<\/p>\n

“The profit margins in solar power are bullsh%&t! They want to charge me $9000 (before RECS) when the wholesale price of the panels and inverter is only $4,000!\u00a0 Even if it costs them $1000 to install, That’s still almost a 100% mark up! This is highway robbery! I’ll just wait until the prices come down and there is more competition to drive out the gougers.”<\/p><\/blockquote>\n

Solar Power Lie #1:<\/strong> \u201cThe profit margins in solar power make it a money-printing scam for all installers.\u201d<\/p>\n

The Truth:<\/strong> The profit margins in solar power make it a money-printing scam for the WORST installers.<\/p>\n

The Truth explained: For the solar power installers who are in it for the long run, the reputable, honest, hard-working ones who know what they are doing, the margins are not astronomical by any means.<\/p>\n

The good guys have to do things that all REAL business do: hire staff, train staff, buy the latest technology and equipment, pay GST, pay for insurance, put aside cash for warranty claims any time over the next 25 years, etc, etc..<\/p>\n

All these things cut deeply into that “almost 100% markup”. Of course, they are making a profit or they wouldn’t be able to stay in business, but the ones who do it right are not “cranking out hundred dollar bills like a counterfeiters.<\/p>\n

Who is cranking out hundred dollar bills? The cowboys.<\/p>\n

The disreputable installers who have poured into the solar power industry DO make a killing.<\/p>\n

Because they know that they can bang the cheapest possible system on your roof and then forget about you. For THEM, solar power is a licence to print money.<\/p>\n

Which is why you need to make sure you’re doing business with a fully insured, accredited, REAL installer in it for the long haul and not some cowboy.<\/p>\n

And please don\u2019t fall into the trap of thinking that, just because the company can afford a full page ad in your local paper that they must be reputable.<\/p>\n

There are many, one and two man bands out there that are doing a fantastic job of serving customers and installing good quality systems built to last.<\/p>\n

And there are at least half a dozen companies spending big on newspaper TV and radio adverts who appear to be in for a quick buck whilst the rebates are good. They are selling no-name inverters and panels at knock down prices and will leave it up to you to connect your system to the grid! Yes that\u2019s right. Despite advertising their systems as fully installed, they don\u2019t appear to want the expense or hassle of actually connecting your system to the grid so you can actually use it.<\/p>\n

So how do you sort the good guys from the rest?<\/p>\n

1)\u00a0\u00a0\u00a0 Check their ABN with ASIC. Look up their address. Then Google that address to see if they have operated under a different name recently. If they change their name every 5 minutes that is a bad sign.<\/p>\n

2)\u00a0\u00a0 See what previous customers think of them in the largest database of solar installer reviews<\/a> in Australia<\/p>\n

3)\u00a0\u00a0 Search their name on Whirlpool.net.au<\/p>\n

4)\u00a0\u00a0 Read this<\/a> blog post.<\/p>\n

5)\u00a0\u00a0 Ask them how much of their profit they set aside for warranty claims.<\/p>\n

6)\u00a0\u00a0 Remember. If a solar power offer seems too good to be true\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Solar Power Lie #1: \u201cThe profit margins in solar power make it a money-printing scam for all installers.\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[57],"tags":[129],"class_list":["post-455","post","type-post","status-publish","format-standard","hentry","category-solar-installation","tag-cheap-solar","entry"],"acf":[],"yoast_head":"\nSolar Power Lie #1: \u201cThe profit margins in solar power make it a money-printing scam for all installers.\u201d - SolarQuotes Blog<\/title>\n<meta name=\"description\" content=\"The truth is the profit margins in solar power make it a money-printing scam only for the WORST Australian solar installers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solarquotes.com.au\/blog\/solar-power-lie-1-\u201cthe-profit-margins-in-solar-power-make-it-a-money-printing-scam-for-all-installers-\u201d\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solar Power Lie #1: \u201cThe profit margins in solar power make it a money-printing scam for all installers.\u201d\" \/>\n<meta property=\"og:description\" content=\"The truth is the profit margins in solar power make it a money-printing scam only for the WORST Australian solar installers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solarquotes.com.au\/blog\/solar-power-lie-1-\u201cthe-profit-margins-in-solar-power-make-it-a-money-printing-scam-for-all-installers-\u201d\/\" \/>\n<meta property=\"og:site_name\" content=\"SolarQuotes Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SolarQuotes\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-01T21:23:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-03T03:15:06+00:00\" \/>\n<meta name=\"author\" content=\"Finn Peacock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FinnPeacock\" \/>\n<meta name=\"twitter:site\" content=\"@solar_quotes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solarquotes.com.au\\\/blog\\\/solar-power-lie-1-%e2%80%9cthe-profit-margins-in-solar-power-make-it-a-money-printing-scam-for-all-installers-%e2%80%9d\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solarquotes.com.au\\\/blog\\\/solar-power-lie-1-%e2%80%9cthe-profit-margins-in-solar-power-make-it-a-money-printing-scam-for-all-installers-%e2%80%9d\\\/\"},\"author\":{\"name\":\"Finn Peacock\",\"@id\":\"https:\\\/\\\/www.solarquotes.com.au\\\/blog\\\/#\\\/schema\\\/person\\\/495c35fb3086e6ef93220dcf2472b178\"},\"headline\":\"Solar Power Lie #1: \u201cThe profit margins in solar power make it a money-printing scam for all installers.\u201d\",\"datePublished\":\"2011-03-01T21:23:30+00:00\",\"dateModified\":\"2017-05-03T03:15:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solarquotes.com.au\\\/blog\\\/solar-power-lie-1-%e2%80%9cthe-profit-margins-in-solar-power-make-it-a-money-printing-scam-for-all-installers-%e2%80%9d\\\/\"},\"wordCount\":589,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solarquotes.com.au\\\/blog\\\/#organization\"},\"keywords\":[\"cheap solar\"],\"articleSection\":[\"Solar Installation\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solarquotes.com.au\\\/blog\\\/solar-power-lie-1-%e2%80%9cthe-profit-margins-in-solar-power-make-it-a-money-printing-scam-for-all-installers-%e2%80%9d\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solarquotes.com.au\\\/blog\\\/solar-power-lie-1-%e2%80%9cthe-profit-margins-in-solar-power-make-it-a-money-printing-scam-for-all-installers-%e2%80%9d\\\/\",\"url\":\"https:\\\/\\\/www.solarquotes.com.au\\\/blog\\\/solar-power-lie-1-%e2%80%9cthe-profit-margins-in-solar-power-make-it-a-money-printing-scam-for-all-installers-%e2%80%9d\\\/\",\"name\":\"Solar Power Lie #1: \u201cThe profit margins in solar power make it a money-printing scam for all installers.\u201d - 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I started SolarQuotes in 2009 and the SolarQuotes blog in 2013 with the belief that it\u2019s more important to be truthful and objective than popular. My last \"real job\" was working for the CSIRO in their renewable energy division. Since 2009, I\u2019ve helped over 800,000 Aussies get quotes for solar from installers I trust. 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What\u2026","rel":"","context":"In "Solar Inverters"","block_context":{"text":"Solar Inverters","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-inverters\/"},"img":{"alt_text":"SolarQuotes Installer's Choice Awards 2026 - Inverters","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/07\/2026-awards-inverters.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/07\/2026-awards-inverters.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/07\/2026-awards-inverters.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/07\/2026-awards-inverters.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/07\/2026-awards-inverters.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":100026,"url":"https:\/\/www.solarquotes.com.au\/blog\/best-solar-panels-2026\/","url_meta":{"origin":455,"position":1},"title":"Best Solar Panels In Australia 2026: Installer’s Choice Awards","author":"Finn Peacock","date":"June 30, 2026","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=w3Ch1fW_PCo Every year, we survey SolarQuotes installers about their favourite solar panel. For the 2026 edition of the Installer's Choice Awards, we asked them: \"If you were putting solar panels on your own roof today, which brand would you choose? Not the house of a customer. Not a display home.\u2026","rel":"","context":"In "Solar Panels"","block_context":{"text":"Solar Panels","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-panels-2\/"},"img":{"alt_text":"2026 SolarQuotes Installer's Choice Awards - best solar panels","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":100100,"url":"https:\/\/www.solarquotes.com.au\/blog\/researching-solar-page-for-your-suburb\/","url_meta":{"origin":455,"position":2},"title":"Finding A Solar Installer In Your Suburb","author":"Kim Wainwright","date":"July 1, 2026","format":false,"excerpt":"If you're thinking about installing solar, one of the first questions is usually, \"Who's a good installer in my area?\" Closely followed by, \"How much should I expect to pay?\" and \"Are there any local rules I should know about?\" To make those questions easier to answer, SolarQuotes has launched\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"Neighbourhood solar installer finder","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/neighbourhood-solar-installer.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/neighbourhood-solar-installer.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/neighbourhood-solar-installer.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/neighbourhood-solar-installer.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/neighbourhood-solar-installer.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":92806,"url":"https:\/\/www.solarquotes.com.au\/blog\/phase-shift-the-rebate-rush-is-no-time-to-exploit-installers\/","url_meta":{"origin":455,"position":3},"title":"Phase Shift: The Rebate Rush Is No Time To Exploit Installers","author":"Finn Peacock","date":"June 28, 2025","format":false,"excerpt":"Last week, I got 30\u202fkWh of batteries, 14\u202fkW of solar, an EV charger and a few new power points installed at my commercial property. The job took five days. The owner of the solar business and his apprentice turned up every day and absolutely worked their guts out: in the\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"Two people arguing over money in front of a battery","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/06\/cost-down.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/06\/cost-down.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/06\/cost-down.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/06\/cost-down.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/06\/cost-down.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":100145,"url":"https:\/\/www.solarquotes.com.au\/blog\/solar-installers-warned-fake-reviews-boom\/","url_meta":{"origin":455,"position":4},"title":"Solar Installers Warned As Fake Reviews Boom","author":"Max Opray","date":"July 2, 2026","format":false,"excerpt":"SolarQuotes General Manager Trevor Glen has called on solar installers to build trust with customers through genuine reviews, amid new analysis showing a surge in searches related to buying fake testimonials. In a speech at the Smart Energy South Australia 2026 event in Adelaide on Tuesday, Trevor said that SolarQuotes\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"Reviews of an installer","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/02\/Screenshot.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/02\/Screenshot.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/02\/Screenshot.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":91693,"url":"https:\/\/www.solarquotes.com.au\/blog\/phase-shift-the-business-advice-i-ignore-and-why-you-benefit\/","url_meta":{"origin":455,"position":5},"title":"Phase Shift: The Business Advice I Ignore (And Why You Benefit)","author":"Finn Peacock","date":"April 26, 2025","format":false,"excerpt":"Every now and then, someone asks: How does SolarQuotes make money? Fair question. We run a popular site, send thousands of referrals a month, and have a reputation for helping people avoid the dodgy end of the solar market. So here's the simple answer: we charge solar installers a fixed\u2026","rel":"","context":"In "Economics Of Solar"","block_context":{"text":"Economics Of Solar","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/economics\/"},"img":{"alt_text":"Finn Peacock is handed a fake diploma.","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/04\/fake-mba.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/04\/fake-mba.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/04\/fake-mba.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/04\/fake-mba.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/04\/fake-mba.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/comments?post=455"}],"version-history":[{"count":4,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/455\/revisions"}],"predecessor-version":[{"id":3279,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/455\/revisions\/3279"}],"wp:attachment":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/categories?post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/tags?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}