{"id":57737,"date":"2022-01-11T07:10:33","date_gmt":"2022-01-10T20:40:33","guid":{"rendered":"https:\/\/www.solarquotes.com.au\/blog\/?p=57737"},"modified":"2024-08-27T13:25:08","modified_gmt":"2024-08-27T03:55:08","slug":"goodwe-inverter-rebrand-mb2310","status":"publish","type":"post","link":"https:\/\/www.solarquotes.com.au\/blog\/goodwe-inverter-rebrand-mb2310\/","title":{"rendered":"A New Look For GoodWe In 2022"},"content":{"rendered":"

\"GoodWe<\/p>\n

Chinese inverter manufacturer GoodWe has welcomed the new calendar year with a new look and kicking off construction of its new headquarters in Jiangsu.<\/p>\n

Jiangsu GoodWe Power Supply Technology Co Ltd, simply GoodWe to its friends, was founded in Suzhou, China back in 2010. The company manufactures a wide range of solar inverters primarily for home and commercial solar applications.<\/p>\n

To date, GoodWe has delivered more than 23GW of inverter capacity around the world. It has more than 3,000 employees, with around 400 of those dedicated to research and development.<\/p>\n

GoodWe inverters<\/a> have been pretty popular in Australia, where the company has had a physical office since 2012 (in Melbourne). Contributing to the popularity of GoodWe solar inverters here are their comparatively low pricing point, while still being good quality products. When buying solar, choosing the best inverter<\/a> for your circumstances is really important as it’s the workhorse of a solar power system – and the component most likely to fail first.<\/p>\n

From Solar Engine To Smart Energy Innovator<\/h2>\n

New GoodWe product designs will incorporate a new logo (see above), the result of a rebrand formally launched this week. Here’s the old logo:<\/p>\n

\"Old<\/p>\n

Rebrands are a messy, complex, costly (particularly if they fail), frustrating and at times unnecessary affair; best avoided if possible. But in GoodWe’s case and while they say beauty is in the eye of the beholder, the new logo is an improvement in my opinion. I was always puzzled by strange square spiral in the old logo.<\/p>\n

Regarding a change in slogan, the company says:<\/p>\n

“GoodWe considers technological innovation a key brand pillar, and so both its new logo and the accompanying brand slogan “Smart Energy Innovator” were rebranded to bring out this high-tech identity.”<\/p><\/blockquote>\n

Earlier this week, the company also held a ground-breaking ceremony for its new company headquarters in the Suzhou High-Tech Zone in Jiangsu.<\/p>\n

” The headquarters \u2014 which will extend 20 floors above ground and 3 floors underground \u2014 are a major investment, set to feature smart tech and house a smart energy R&D facility where some of the company’s PV product and technology research will be conducted,” says GoodWe.<\/p><\/blockquote>\n

It looks like its stay in its current headquarters will be pretty brief – GoodWe only shifted into that location, also in Suzhou, in late 2019 – but that also includes factory space.<\/p>\n

The company is currently listed as a SolarQuotes-approved brand and has scored an average 4.7 stars in the last six months from GoodWe inverter reviews<\/a> submitted to SolarQuotes by Australians using the company’s products. You can compare GoodWe inverter specifications and estimated pricing with models from other brands on SQ’s solar inverter comparison table<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chinese inverter manufacturer GoodWe has welcomed the new calendar year with a new look and kicking off construction of its new headquarters in Jiangsu.<\/p>\n","protected":false},"author":17,"featured_media":57738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[678],"tags":[],"class_list":["post-57737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solar-battery-news","entry"],"acf":[],"yoast_head":"\nA New Look For GoodWe In 2022 - SolarQuotes Blog<\/title>\n<meta name=\"description\" content=\"Inverter manufacturer GoodWe welcomes the new calendar year with a new look and kicking off construction of its new headquarters in Jiangsu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solarquotes.com.au\/blog\/goodwe-inverter-rebrand-mb2310\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A New Look For GoodWe In 2022\" \/>\n<meta property=\"og:description\" content=\"Inverter manufacturer GoodWe welcomes the new calendar year with a new look and kicking off construction of its new headquarters in Jiangsu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solarquotes.com.au\/blog\/goodwe-inverter-rebrand-mb2310\/\" \/>\n<meta property=\"og:site_name\" content=\"SolarQuotes Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SolarQuotes\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-10T20:40:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-27T03:55:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2022\/01\/goodwe-inverter-rebrand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Bloch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solar_quotes\" \/>\n<meta name=\"twitter:site\" content=\"@solar_quotes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/goodwe-inverter-rebrand-mb2310\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/goodwe-inverter-rebrand-mb2310\/\"},\"author\":{\"name\":\"Michael Bloch\",\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/#\/schema\/person\/66afd571aa00c2e442f0192ebac2f6f1\"},\"headline\":\"A New Look For GoodWe In 2022\",\"datePublished\":\"2022-01-10T20:40:33+00:00\",\"dateModified\":\"2024-08-27T03:55:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/goodwe-inverter-rebrand-mb2310\/\"},\"wordCount\":447,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/goodwe-inverter-rebrand-mb2310\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2022\/01\/goodwe-inverter-rebrand.jpg\",\"articleSection\":[\"General Solar & Storage News\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solarquotes.com.au\/blog\/goodwe-inverter-rebrand-mb2310\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solarquotes.com.au\/blog\/goodwe-inverter-rebrand-mb2310\/\",\"url\":\"https:\/\/www.solarquotes.com.au\/blog\/goodwe-inverter-rebrand-mb2310\/\",\"name\":\"A New Look For GoodWe In 2022 - 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Its products have proved pretty\u2026","rel":"","context":"In "General Solar & Storage News"","block_context":{"text":"General Solar & Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"GoodWe solar inverter shipments - Australia","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/05\/goodwe-inverters-australia.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/05\/goodwe-inverters-australia.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/05\/goodwe-inverters-australia.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/05\/goodwe-inverters-australia.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2021\/05\/goodwe-inverters-australia.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":94936,"url":"https:\/\/www.solarquotes.com.au\/blog\/goodwe-ge-inverter-recall-mb3282\/","url_meta":{"origin":57737,"position":2},"title":"GoodWe And GE Hybrid Inverter Recall Update","author":"Michael Bloch","date":"October 2, 2025","format":false,"excerpt":"A recall notice for certain GoodWe and GE-branded hybrid solar inverters sold in Australia over 4+ years was recently published, but the situation appears to be mostly resolved already. Here's what to know. What GoodWe\/GE Inverter Models Are Affected By The Recall? Announced on the Australian Competition and Consumer Commission's\u2026","rel":"","context":"In "Solar Inverters"","block_context":{"text":"Solar Inverters","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-inverters\/"},"img":{"alt_text":"GoodWe and GE hybrid inverter recall.","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/10\/goodwe-ge-inverter-recall.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/10\/goodwe-ge-inverter-recall.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/10\/goodwe-ge-inverter-recall.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/10\/goodwe-ge-inverter-recall.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/10\/goodwe-ge-inverter-recall.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":63190,"url":"https:\/\/www.solarquotes.com.au\/blog\/goodwe-inverter-rankings-mb2536\/","url_meta":{"origin":57737,"position":3},"title":"GoodWe Celebrates Australian Solar Inverter Shipments Ranking","author":"Michael Bloch","date":"July 1, 2022","format":false,"excerpt":"Chinese solar inverter manufacturer GoodWe is pretty pleased with how it ranked in Australia against its competitors last year. GoodWe states IHS Markit's latest PV Inverter Market Share & Rankings report indicates the company scored a very respectable third place in 2021 for total MW shipped to Australia - and\u2026","rel":"","context":"In "General Solar & Storage News"","block_context":{"text":"General Solar & Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"GoodWe solar inverters","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2022\/07\/goodwe-australia-inverters.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2022\/07\/goodwe-australia-inverters.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2022\/07\/goodwe-australia-inverters.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2022\/07\/goodwe-australia-inverters.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2022\/07\/goodwe-australia-inverters.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":93130,"url":"https:\/\/www.solarquotes.com.au\/blog\/goodwe-ehb-hybrid-inverter-mb3222\/","url_meta":{"origin":57737,"position":4},"title":"GoodWe’s EHB Hybrid Inverter Unleashed In Australia","author":"Michael Bloch","date":"July 10, 2025","format":false,"excerpt":"Timing is everything they say, and Clean Energy Council approval for the EHB single-phase hybrid inverter series was pretty good timing for GoodWe. A hybrid inverter is a device that combines the functionality of a conventional solar inverter and a battery inverter into a single unit. Late last month, the\u2026","rel":"","context":"In "General Solar & Storage News"","block_context":{"text":"General Solar & Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"GoodWe EHB hybrid inverter","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/07\/goodwe-hybrid-inverter.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/07\/goodwe-hybrid-inverter.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/07\/goodwe-hybrid-inverter.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/07\/goodwe-hybrid-inverter.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/07\/goodwe-hybrid-inverter.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":95999,"url":"https:\/\/www.solarquotes.com.au\/blog\/goodwe-solar-anniversary-mb3313\/","url_meta":{"origin":57737,"position":5},"title":"15 Years Of GoodWe Solar Gear","author":"Michael Bloch","date":"November 14, 2025","format":false,"excerpt":"Chinese solar manufacturer GoodWe last week celebrated 15 years since it was founded. Learn more about the firm and its activities in Australia. A Brief History Of GoodWe In November 2010 the company started operations in Suzhou, China, and the following year released its first solar inverter. By 2015, GoodWe\u2026","rel":"","context":"In "Solar Innovations"","block_context":{"text":"Solar Innovations","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-innovations\/"},"img":{"alt_text":"GoodWe headquarters, China","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/11\/goodwe-anniversary.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/11\/goodwe-anniversary.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/11\/goodwe-anniversary.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/11\/goodwe-anniversary.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/11\/goodwe-anniversary.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/57737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/comments?post=57737"}],"version-history":[{"count":8,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/57737\/revisions"}],"predecessor-version":[{"id":86350,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/57737\/revisions\/86350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/media\/57738"}],"wp:attachment":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/media?parent=57737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/categories?post=57737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/tags?post=57737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}