{"id":92134,"date":"2025-05-20T06:09:40","date_gmt":"2025-05-19T20:39:40","guid":{"rendered":"https:\/\/www.solarquotes.com.au\/blog\/?p=92134"},"modified":"2025-05-23T04:59:32","modified_gmt":"2025-05-22T19:29:32","slug":"energy-loyalty-victoria-mb3184","status":"publish","type":"post","link":"https:\/\/www.solarquotes.com.au\/blog\/energy-loyalty-victoria-mb3184\/","title":{"rendered":"Energy Bills: &#8216;Loyalty Tax&#8217; Targeted In Victoria"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-92136\" src=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/05\/energy-loyalty-tax.jpg\" alt=\"Energy bill with loyalty tax\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/05\/energy-loyalty-tax.jpg 1200w, https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/05\/energy-loyalty-tax-300x158.jpg 300w, https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/05\/energy-loyalty-tax-1024x538.jpg 1024w, https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/05\/energy-loyalty-tax-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Victoria&#8217;s Essential Services Commission (ESC) has proposed new rules that would compel the state&#8217;s energy retailers to shift some customers onto cheaper electricity and gas plans.<!--more--><\/p>\n<p>An &#8216;energy loyalty tax&#8217; isn&#8217;t really a tax, but refers to higher prices retailers may charge long-term customers compared to new customers who get better deals.<\/p>\n<p>In a report published late last year, the Australian Competition and Consumer Commission (ACCC) estimated more than 80% of National Electricity Market<sup class='endnote'><a href='https:\/\/www.solarquotes.com.au\/blog\/energy-loyalty-victoria-mb3184\/#en-92134-1' id='enref-92134-1' onclick='return hhEndnotes_show(92134)'>1<\/a><\/sup> (NEM) households are <a href=\"https:\/\/www.solarquotes.com.au\/blog\/electricity-costs-accc-mb3084\/\"> paying more for electricity than they need to<\/a>, and the loyalty penalty increases with the age of the offer households are on.<\/p>\n<p>This is occurring even though guidelines have been in place across the NEM for some time requiring retailers to include a &#8216;better offer&#8217; or &#8216;best offer&#8217; message on the first page of a bill at least every 100 days, based on a customer\u2019s annual usage. There may also be flags in online account interfaces. (<strong>Added 23 May:<\/strong> This &#8216;best offer&#8217; <a href=\"https:\/\/www.solarquotes.com.au\/blog\/sneaky-energy-bills-complaint-mb3187\/\">messaging is proving problematic<\/a>. )<\/p>\n<p>As part of its Energy Retail Code of Practice review, the ESC is proposing a new rule it hopes will help end the &#8216;loyalty tax&#8217;. Energy retailers would be required to move customers that have been on the same plan for 4 years onto a more reasonable rate if one is available.<\/p>\n<blockquote><p>\u201cWe know there are barriers that stop people shopping around in the complex energy market, but we don\u2019t want those barriers to result in Victorians paying unnecessarily or unreasonably high rates,&#8221; <a href=\"https:\/\/www.esc.vic.gov.au\/media-centre\/rules-help-victorians-access-affordable-energy-and-tackle-loyalty-tax-proposed-regulator\">said<\/a> Essential Services Commission Chairperson and Commissioner Gerard Brody.<\/p><\/blockquote>\n<h2>&#8216;Reasonable Price&#8217; Rule<\/h2>\n<p>Under the proposed rule, a retailer must review the tariffs of a small customer on an older retail contract at least annually. If the retailer identifies the customer is not being charged a reasonable price, it must within 30 days of identification reduce the tariffs or switch the customer to a cheaper plan; and without penalties.<\/p>\n<p>&#8216;Reasonable price&#8217; could be open to interpretation and the ACCC has this somewhat covered, defining it as a price that is the same or below the price of the Victorian Default Offer (VDO). The VDO is what households and small business customers in the state pay for electricity if they haven\u2019t chosen a market offer. While market offers are often less expensive than the VDO, it is meant to act as a safety net.<\/p>\n<p>Perhaps 4 years is too long. The ACCC indicated households on plans over a year old are paying, on average across the NEM, $238 more per year than households on newer offers.<\/p>\n<p>Still, it would be some progress.<\/p>\n<h2>Financial Hardship And Other Changes<\/h2>\n<p>Among other changes proposed by the ESC are ensuring customers experiencing financial hardship are shifted onto a retailer&#8217;s cheapest plan. This includes customers being assisted under the Payment Difficulty Framework, or those in arrears for at least three months and owing more than $1,000.<\/p>\n<blockquote><p>\u201cIf an energy retailer is supporting someone in financial hardship, moving them onto the cheapest plan is a simple, considerate step they can take to help the customer,&#8221; said Brody. &#8220;It\u2019s contradictory to be helping someone in hardship while also charging them unnecessarily high rates.&#8221;<\/p><\/blockquote>\n<p>Furthermore, the changes would require retailers to make it easier for customers to move to their cheapest plan, prohibit them requiring payment methods such as direct debit or e-billing for accessing a particular energy plan, and increase the minimum debt a customer can be disconnected for from $300 to $500.<\/p>\n<p>The Commission estimates all its proposed rules would have saved affected customers an average of around $225 on electricity and $182 on their gas each year \u2014 so it&#8217;s significant, particularly for those who are battling.<\/p>\n<p>The ESC is encouraging feedback on its proposed changes until 26 June 2025, which can be submitted <a href=\"https:\/\/engage.vic.gov.au\/energy-retail-code-of-practice-review\"> through Engage Victoria<\/a>.<\/p>\n<h2>When Was The Last Time You Compared Electricity Plans?<\/h2>\n<p>Life can get hectic, but staying on top of electricity plan pricing doesn&#8217;t have to be particularly time-consuming \u2014 and it could be time very well-spent.<\/p>\n<p>While designed with solar households in mind, SolarQuotes&#8217; <a href=\"https:\/\/www.solarquotes.com.au\/energy\/\">electricity plan comparison tool<\/a> should be useful to households without solar panels too; and it&#8217;s regularly updated. And although SolarQuotes is owned by Origin Energy, we remain an independent business unit \u2014 the tool doesn&#8217;t favour Origin\u2019s plans.<\/p>\n<p><b>TIP:<\/b> Solar owners are usually better off with simple, fixed rate electricity plans, while solar + battery owners will often find a time-of-use tariff featuring lower off-peak and shoulder rates the best option.<\/p>\n<p><b>PS:<\/b> For households with gas, learn how much you could save by <a href=\"https:\/\/www.solarquotes.com.au\/blog\/like-money-get-off-gas\/\">getting off gas and electrifying your home<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Victoria&#8217;s Essential Services Commission (ESC) has proposed new rules that would compel the state&#8217;s energy retailers to shift some customers onto cheaper electricity and gas plans.<\/p>\n","protected":false},"author":17,"featured_media":92136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[678],"tags":[],"class_list":["post-92134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solar-battery-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Energy Bills: &#039;Loyalty Tax&#039; Targeted In Victoria<\/title>\n<meta name=\"description\" content=\"New proposed rules would compel Victorian energy retailers to shift certain customers to cheaper electricity and gas plans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solarquotes.com.au\/blog\/energy-loyalty-victoria-mb3184\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Energy Bills: &#039;Loyalty Tax&#039; Targeted In Victoria\" \/>\n<meta property=\"og:description\" content=\"New proposed rules would compel Victorian energy retailers to shift certain customers to cheaper electricity and gas plans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solarquotes.com.au\/blog\/energy-loyalty-victoria-mb3184\/\" \/>\n<meta property=\"og:site_name\" content=\"SolarQuotes Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SolarQuotes\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T20:39:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T19:29:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/05\/energy-loyalty-tax.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Bloch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solar_quotes\" \/>\n<meta name=\"twitter:site\" content=\"@solar_quotes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solarquotes.com.au\\\/blog\\\/energy-loyalty-victoria-mb3184\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solarquotes.com.au\\\/blog\\\/energy-loyalty-victoria-mb3184\\\/\"},\"author\":{\"name\":\"Michael Bloch\",\"@id\":\"https:\\\/\\\/www.solarquotes.com.au\\\/blog\\\/#\\\/schema\\\/person\\\/66afd571aa00c2e442f0192ebac2f6f1\"},\"headline\":\"Energy Bills: &#8216;Loyalty Tax&#8217; 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And the financial hit is significant. What's The Impact Of\u00a0 Electricity Loyalty Penalties? A couple of days\u2026","rel":"","context":"In &quot;Electricity Prices&quot;","block_context":{"text":"Electricity Prices","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/electricity-prices\/"},"img":{"alt_text":"Australian electricity bill","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/01\/electricity-bill-loyalty-penalty.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/01\/electricity-bill-loyalty-penalty.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/01\/electricity-bill-loyalty-penalty.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/01\/electricity-bill-loyalty-penalty.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/01\/electricity-bill-loyalty-penalty.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":92674,"url":"https:\/\/www.solarquotes.com.au\/blog\/dmo-electricity-offers-mb3207\/","url_meta":{"origin":92134,"position":2},"title":"Energy Minister Signals Electricity Offer Shake-Up","author":"Michael Bloch","date":"June 19, 2025","format":false,"excerpt":"A mechanism ensuring electricity retailers can't charge some customers as much as they otherwise may isn't working as intended says Federal Minister for Climate Change and Energy Chris Bowen. 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