{"id":95058,"date":"2025-10-09T05:19:37","date_gmt":"2025-10-08T19:49:37","guid":{"rendered":"https:\/\/www.solarquotes.com.au\/blog\/?p=95058"},"modified":"2025-10-09T05:19:37","modified_gmt":"2025-10-08T19:49:37","slug":"sma-staff-cuts-mb3287","status":"publish","type":"post","link":"https:\/\/www.solarquotes.com.au\/blog\/sma-staff-cuts-mb3287\/","title":{"rendered":"Germany’s SMA Signals More Job Cuts"},"content":{"rendered":"

\"SMA<\/p>\n

German solar inverter and energy storage manufacturer SMA is looking for further savings in its operations \u2014 and shedding more jobs is part of the company’s expanded restructuring plan.<\/p>\n

How Many Jobs Will Be Lost At SMA?<\/h2>\n

Last week the company announced a planned reduction of approximately 300 full-time jobs in Germany and 50 full-time jobs internationally out to the end of 2026; which will result in additional savings of more than \u20ac100 million. This follows previously announced plans to slash approximately 1,100 jobs in 2025.<\/p>\n

The company’s division dealing with large-scale power plants seems to be bubbling along fine; although tariffs, trade barriers, and related uncertainty are threats. But its Home & Business Solutions segment, once two separate divisions, is still struggling. CEO J\u00fcrgen Reinert was previously expecting<\/a> sales from the new division in 2025 to be significantly higher than 2024, but that may not materialise.<\/p>\n

\u201cThe goal of the expanded restructuring and transformation is to put Home & Business Solutions back on a clear path to success and to ensure the company\u2019s overall performance through balanced development of both divisions,” said<\/a> SMA CFO Kaveh Rouhi.<\/p><\/blockquote>\n

While still regarded as a high-quality manufacturer, recent years haven’t been too kind to SMA.<\/p>\n

Overall sales for 2024 were 19.7% less than 2023. While 2023 was a comparatively strong year; the few years prior were rather grim. And for the first half of this year<\/a> sales were well below the previous year’s figure at \u20ac684.9 million (H1 2024: \u20ac759.3 million), with demand in its Home & Business Solutions segment remaining weak. Alongside declining growth rates in its home country, SMA says competition and price pressures from Asian suppliers had once again risen.<\/p>\n

How’s SMA Faring In Australia?<\/h2>\n

If it’s any indication, SMA solar inverter reviews<\/a> here on SolarQuotes from Australian customers have noticeably dropped off over the past few years. In the last 12 months, only 23 reviews have been submitted compared to 32 during the 12 months prior and 58 for the same period prior to that. However, the average star rating has improved \u2014 from 4.7 over the last three years to 4.9 stars over the last 12 months.<\/p>\n

There are likely multiple factors involved in some of the shine coming off SMA in Australia’s home solar market; among them:<\/p>\n

Pricing<\/h3>\n

Comparing prices for solar inverters<\/a> here in Australia, the significant difference between SMA and several of the better budget brands is apparent \u2014 more than double the cost of some of the other inverter brands SolarQuotes recommends<\/a>. But Australians still seem happy to plonk down a significant chunk of change for another pricey European brand \u2014 Fronius \u2014 judging by the number of Fronius inverter reviews<\/a> that keep pouring in (624 in the last 12 months).<\/p>\n

Component Ecosystem<\/h3>\n

The company was late to the game offering viable SMA battery storage to Australian households. It wasn’t until late July this year that SMA’s Home Storage battery<\/a> was Clean Energy Council approved; several weeks after the national Cheaper Home Batteries rebate<\/a> formally launched. And currently, the firm doesn’t offer an EV charger<\/a> to Australian customers after discontinuation of SMA’s original device.<\/p>\n

SolarQuotes’ resident veteran installer Anthony Bennett recently detailed four core benefits to buying a solar inverter, battery and EV charger from one brand<\/a>.<\/p>\n

The ‘C’ Word<\/h3>\n

In 2017-2018 SMA shifted manufacturing of their Sunny Boy string inverters, which had been used extensively in Australian home solar installations, to China. There’s nothing wrong with that per se, as some great gear comes out of China. But SMA’s German manufacturing was something that made it stand out from the pack. Some of these Chinese inverters reportedly being dead on arrival didn’t help.<\/p>\n

While the company subsequently announced its intention to quit manufacturing in China, some of it remained. Currently their non-hybrid Sunny Boy inverters are produced in China according to the teeny, tiny vertical print crammed into the right margin on the last page of this datasheet<\/a>. To be fair, the same tiny print on the three-phase SMA Tripower and hybrid Sunny Boy datasheets indicates those ranges are still made in Germany.<\/p>\n

But it’s worth noting in its recent announcement concerning the layoffs, SMA’s Olaf Heyden said (bolding mine):<\/p>\n

“We will adapt our product portfolio, further streamline and internationalize our production<\/b>, and realize additional cost-saving potential by the end of 2027.”<\/p><\/blockquote>\n

Installer Support<\/h3>\n

Installer recommendations play a significant role in customer solar inverter choices<\/a>, and that seems to be lacking. In this year\u2019s SolarQuotes Installers Choice Awards for the best solar inverters in 2025<\/a>, SMA didn\u2019t even rank in the top 9.<\/p>\n

SMA has cruised the highs and is now riding through the lows of the ‘solar coaster’. Through all its woes in recent years, the company has proven to be a battler. But that’s cold comfort for the ~1,450 employees who have already or will lose their jobs.<\/p>\n","protected":false},"excerpt":{"rendered":"

German solar inverter and energy storage manufacturer SMA is looking for further savings in its operations \u2014 and shedding more jobs is part of the company’s expanded restructuring plan.<\/p>\n","protected":false},"author":17,"featured_media":95059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-95058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solar-inverters","entry"],"acf":[],"yoast_head":"\nGermany's SMA Signals More Job Cuts<\/title>\n<meta name=\"description\" content=\"German solar inverter and energy storage manufacturer SMA is looking for further operational savings. 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Sales for 2024 came to \u20ac1,530.0 million compared to 2023's \u20ac1,904.1 million - that's a drop of 19.7%. But it was still much better\u2026","rel":"","context":"In "General Solar & Storage News"","block_context":{"text":"General Solar & Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"SMA Solar Technology AG 2024 results","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/03\/sma-2024-results.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/03\/sma-2024-results.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/03\/sma-2024-results.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/03\/sma-2024-results.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/03\/sma-2024-results.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":88253,"url":"https:\/\/www.solarquotes.com.au\/blog\/solaredge-energy-storage-mb3062\/","url_meta":{"origin":95058,"position":2},"title":"SolarEdge Clarifies Energy Storage Division Exit","author":"Michael Bloch","date":"November 29, 2024","format":false,"excerpt":"An announcement from SolarEdge had some scratching their heads over the future of the firm's involvement in battery storage. Here's what's happening. SolarEdge has announced the company will cease all activities of its Energy Storage Division to focus on its core solar activities. The decision will see approximately 500 employees\u2026","rel":"","context":"In "General Solar & Storage News"","block_context":{"text":"General Solar & Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"SolarEdge battery storage","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2024\/11\/solaredge-energy-storage.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2024\/11\/solaredge-energy-storage.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2024\/11\/solaredge-energy-storage.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2024\/11\/solaredge-energy-storage.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2024\/11\/solaredge-energy-storage.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":88747,"url":"https:\/\/www.solarquotes.com.au\/blog\/solaredge-layoffs-again-mb3090\/","url_meta":{"origin":95058,"position":3},"title":"Yet Another Round Of Staff Cuts At SolarEdge","author":"Michael Bloch","date":"January 8, 2025","format":false,"excerpt":"After three rounds of layoffs announced in 2024, solar manufacturer SolarEdge will be shedding staff again - with hundreds more jobs to go. In January last year, SolarEdge announced a restructuring plan that included approximately 900 employees being laid off. In July, then-CEO Zvi Lando revealed there would be a\u2026","rel":"","context":"In "General Solar & Storage News"","block_context":{"text":"General Solar & Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"SolarEdge layoffs","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/01\/solaredge-layoffs.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/01\/solaredge-layoffs.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/01\/solaredge-layoffs.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/01\/solaredge-layoffs.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/01\/solaredge-layoffs.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":16807,"url":"https:\/\/www.solarquotes.com.au\/blog\/sma-inverter-battery-storage-mb0308\/","url_meta":{"origin":95058,"position":4},"title":"SMA Battery Inverters For 20 MW Energy Storage Project","author":"Michael Bloch","date":"November 16, 2017","format":false,"excerpt":"Solar inverter manufacturer SMA has announced it is supplying Sunny Central Storage battery inverters for the Los Angeles Department of Water and Power\u2019s (LADWP's) Beacon Energy Storage System. Thirteen of SMA\u2019s Sunny Central Storage 2750-EV-US battery inverters will be used for the project. \u201cGlobal demand for storage technologies is rising\u2026","rel":"","context":"In "General Solar & Storage News"","block_context":{"text":"General Solar & Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"Sunny Central Storage battery inverter","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/sma-battery-inverter-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/sma-battery-inverter-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/sma-battery-inverter-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/sma-battery-inverter-2.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":17042,"url":"https:\/\/www.solarquotes.com.au\/blog\/sma-australia-inverters-mb0323\/","url_meta":{"origin":95058,"position":5},"title":"2017 A Stellar Year For SMA In Australia","author":"Michael Bloch","date":"November 23, 2017","format":false,"excerpt":"Solar inverter manufacturer SMA says it inked contracts for the supply of more than 1.2 gigawatts of inverter capacity associated with 20 large scale solar PV projects in Australia this year. The projects range from 10 megawatts to 270 megawatts capacity and the products involved in the agreements were Sunny\u2026","rel":"","context":"In "General Solar & Storage News"","block_context":{"text":"General Solar & Storage News","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-battery-news\/"},"img":{"alt_text":"SMA solar inverters in Australia","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/sma-inverters-australia.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/sma-inverters-australia.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/sma-inverters-australia.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2017\/11\/sma-inverters-australia.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/95058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/comments?post=95058"}],"version-history":[{"count":7,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/95058\/revisions"}],"predecessor-version":[{"id":95066,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/95058\/revisions\/95066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/media\/95059"}],"wp:attachment":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/media?parent=95058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/categories?post=95058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/tags?post=95058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}