{"id":96156,"date":"2025-11-24T10:27:32","date_gmt":"2025-11-24T00:57:32","guid":{"rendered":"https:\/\/www.solarquotes.com.au\/blog\/?p=96156"},"modified":"2025-11-25T12:04:08","modified_gmt":"2025-11-25T02:34:08","slug":"we-dont-do-pr-sorry-for-the-confusion","status":"publish","type":"post","link":"https:\/\/www.solarquotes.com.au\/blog\/we-dont-do-pr-sorry-for-the-confusion\/","title":{"rendered":"We Don’t Do PR. Sorry For The Confusion."},"content":{"rendered":"

\"AThere’s a long-running problem with running SolarQuotes1<\/a><\/sup>. When you write about smart ideas or gear that works well, the phones light up. Manufacturers call to say thanks. They invite you to factories. They offer free gear to test and keep. They love the spotlight when it suits them.<\/p>\n

A Meltdown In The Echo Chamber<\/h2>\n

But if you shine that same light on a problem, such as in our recent coverage of Sigenergy’s inverter problems<\/a> and the subsequent recall<\/a>, some flip fast.<\/p>\n

One day they are cheering you on. The next day it’s the full routine. “Clickbait!”, “You only care about clicks!”, “You don’t get how things work in the real world!” Sometimes a letter arrives from a bush lawyer.<\/p>\n

Here’s the thing. If you only talk about the good stuff, you are not running a media channel. You’re running PR. And not very good PR at that. It is a rotten way to treat readers. It is a rotten way to treat installers. And it is a rotten way to treat the wider industry.<\/p>\n

Who wants to live in a world where a company gets applause on Monday but when the same company cooks a board, melts a plug, or ships a dud update on Friday, the whole thing gets swept under the rug. Some folks seem fine with that, which still puzzles me.<\/p>\n

Perhaps an opposing view that cuts across their Facebook echo chamber throws them off. Or maybe they simply think any pushback slows sales a bit. It might, for a short moment. But the real sales killer, the one that sticks, is losing trust over time.<\/p>\n

\"A

Sigenergy inverter plugs are suffering meltdowns<\/a>, as are the company’s cheerleaders across the industry.<\/p><\/div>\n

Locking Away The Bad News<\/h2>\n

So this is a note to the people telling us to stop reporting problems. Think about what you are asking for. You are not asking for fairness. You are asking for silence. You want the good news loud and the bad news locked away until the big company gives its blessing and approves all copy.<\/p>\n

That’s not a world I want to live in. And it’s sure not a world anyone at SolarQuotes wants to write about.<\/p>\n

If we shine a light, it shines everywhere. If that upsets a few folks, so be it. Readers deserve the truth as and when it happens.<\/p>\n

Phase Shift is a weekly opinion column by SolarQuotes founder Finn Peacock. Subscribe to SolarQuotes\u2019 free newsletter<\/a> to get it emailed to your inbox each week along with our other home electrification coverage.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

There’s a long-running problem with running SolarQuotes1. When you write about smart ideas or gear that works well, the phones light up. Manufacturers call to say thanks. They invite you to factories. They offer free gear to test and keep. They love the spotlight when it suits them.<\/p>\n","protected":false},"author":1,"featured_media":96163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[57],"tags":[],"class_list":["post-96156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solar-installation","entry"],"acf":[],"yoast_head":"\nWe Don't Do PR. 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Commenter Paul claims that SolarQuotes installers are no better than used-car salesmen who just want to sell something with\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/07\/tattooed-installer.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/07\/tattooed-installer.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/07\/tattooed-installer.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/07\/tattooed-installer.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/07\/tattooed-installer.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/07\/tattooed-installer.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":102094,"url":"https:\/\/www.solarquotes.com.au\/blog\/queensland-best-rated-solar-installers-2026\/","url_meta":{"origin":96156,"position":1},"title":"Queensland\u2019s Best-Rated Solar Installers: 2026","author":"Kim Wainwright","date":"September 30, 2026","format":false,"excerpt":"Queensland\u2019s top-rated solar installer has held onto the crown for another year, while two new names have moved into the runner-up positions. 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The winners\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"Queensland's top-rated solar installers 2026","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/09\/top-rated-installers-2026-qld.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/09\/top-rated-installers-2026-qld.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/09\/top-rated-installers-2026-qld.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/09\/top-rated-installers-2026-qld.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/09\/top-rated-installers-2026-qld.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":101912,"url":"https:\/\/www.solarquotes.com.au\/blog\/nsw-best-rated-solar-installers-2026\/","url_meta":{"origin":96156,"position":2},"title":"New South Wales\u2019 Best-Rated Solar Installers: 2026","author":"Kim Wainwright","date":"September 22, 2026","format":false,"excerpt":"Last year\u2019s national champion is back in the running as we reveal the three solar installers NSW customers rated highest in 2026. The winners were determined using a weighted calculation of customer reviews published on the SolarQuotes website. This gives smaller companies with fewer reviews a fair chance against their\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"Top-rated solar installers NSW 2026","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/09\/top-rated-installers-2026-nsw.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/09\/top-rated-installers-2026-nsw.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/09\/top-rated-installers-2026-nsw.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/09\/top-rated-installers-2026-nsw.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/09\/top-rated-installers-2026-nsw.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":100910,"url":"https:\/\/www.solarquotes.com.au\/blog\/from-my-wardrobe-to-a-million-quotes-whats-changed-and-what-hasnt\/","url_meta":{"origin":96156,"position":3},"title":"From My Wardrobe To A Million Quotes: What’s Changed (And What Hasn’t)","author":"Finn Peacock","date":"August 3, 2026","format":false,"excerpt":"This week SolarQuotes ticked over one million quote requests. Somewhere in a database is customer number one[1. we actually wipe most personal data automatically after 5 years, so there's not much more than their name in there], and somewhere in the queue right now is customer number one million. I\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"Solar panels on multiple roofs","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/08\/one-million-quotes-solarquotes-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/08\/one-million-quotes-solarquotes-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/08\/one-million-quotes-solarquotes-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/08\/one-million-quotes-solarquotes-2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/08\/one-million-quotes-solarquotes-2.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":100145,"url":"https:\/\/www.solarquotes.com.au\/blog\/solar-installers-warned-fake-reviews-boom\/","url_meta":{"origin":96156,"position":4},"title":"Solar Installers Warned As Fake Reviews Boom","author":"Max Opray","date":"July 2, 2026","format":false,"excerpt":"SolarQuotes General Manager Trevor Glen has called on solar installers to build trust with customers through genuine reviews, amid new analysis showing a surge in searches related to buying fake testimonials. In a speech at the Smart Energy South Australia 2026 event in Adelaide on Tuesday, Trevor said that SolarQuotes\u2026","rel":"","context":"In "Solar Installation"","block_context":{"text":"Solar Installation","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-installation\/"},"img":{"alt_text":"Reviews of an installer","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/02\/Screenshot.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/02\/Screenshot.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/02\/Screenshot.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":100026,"url":"https:\/\/www.solarquotes.com.au\/blog\/best-solar-panels-2026\/","url_meta":{"origin":96156,"position":5},"title":"Best Solar Panels In Australia 2026: Installer’s Choice Awards","author":"Finn Peacock","date":"June 30, 2026","format":false,"excerpt":"https:\/\/www.youtube.com\/watch?v=w3Ch1fW_PCo Every year, we survey SolarQuotes installers about their favourite solar panel. For the 2026 edition of the Installer's Choice Awards, we asked them: \"If you were putting solar panels on your own roof today, which brand would you choose? Not the house of a customer. Not a display home.\u2026","rel":"","context":"In "Solar Panels"","block_context":{"text":"Solar Panels","link":"https:\/\/www.solarquotes.com.au\/blog\/category\/solar-panels-2\/"},"img":{"alt_text":"2026 SolarQuotes Installer's Choice Awards - best solar panels","src":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2026\/06\/2026-awards-solar-panels.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.solarquotes.com.au\/blog\/wp-content\/uploads\/2025\/11\/solarquotes-sigenergy-coverage.jpg","_links":{"self":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/96156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/comments?post=96156"}],"version-history":[{"count":11,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/96156\/revisions"}],"predecessor-version":[{"id":96182,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/posts\/96156\/revisions\/96182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/media\/96163"}],"wp:attachment":[{"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/media?parent=96156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/categories?post=96156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solarquotes.com.au\/blog\/wp-json\/wp\/v2\/tags?post=96156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}