CEC: Don't underestimate consumer desire for solar

26th Jun 2013

The success of solar power indicates how open to clean technology consumers can be.

Or so says David Green, Clean Energy Council (CEC) chief executive, who described his vision of Australia's sustainable future to delegates at a conference in Melbourne last week.

He claimed clean technology is driving the market towards smaller distributed energy systems (such as solar PV) and better demand management.

So what's causing this focus on environmentally friendly upgrades? In most cases: cost.

And while it may not be the most altruistic of reasons, Green claimed rising bills can push even the most stubborn of households to consider shaking up their energy ideals.

"Ten years ago, no one predicted that today more than one in ten Australian homes would have solar panels on the roof," he explained.

Citing a Grattan Institute report, Green said energy bills could rise by $170 a year for gas within the next seven years.

"This could well drive further innovation as consumers seek out new ways to reduce their power bills – just as one million solar consumers have already done," he added.

While it's impossible to predict the future, the CEO continued, it looks like energy efficiency and sustainable methods can meet the needs of Australia's population.

Posted by Mike Peacock

All solar power news categories

Government Rebate & Regulations
Solar Power & Technology

More Solar Power & Technology

Australia to be a part of huge Asian renewable energy growth
SunPower steps up to make solar more affordable
Canberra makes strides toward carbon neutrality
GTM puts solar's massive growth in perspective
Examining Australia's falling solar PV rooftop prices
Australia's shift toward renewable energy picks up the pace
Australia shines at solar decathlon
University of Queensland tapped as lead researcher on massive solar project
100 per cent renewable energy is possible in 10 years, environmental group says
Climate Commission releases report on solar progress
Aussie government actually shows spine for solar power
Be gone, skeptics: One million solar installations and counting
Australia embarks on its greatest solar journey ever
Australia looks to solar thermal for commercial success
Solar power helps King Island reach 100% sustainability
Australians 'heavy supporters of solar power'
Mildura solar plant officially unveiled
Solar power trumps other renewables in Australian minds
Sunshine Coast solar farm "fantastic initiative"
Sunshine Coast cashes in on namesake with solar plans
Energy storage 'could maximise solar power utility'
Solar powered family car - a world first?
Code of conduct for solar installers in the works
'Stop punishing households' for solar PV
Australian solar companies 'adjusting well'
Australian mining 'next solar frontier'
"Rooftop revolution" underway across Australia
Global PV market emerging from sluggish period
Royalla solar farm receives final approval
Leadership challenge a "debacle" for Australian solar power
Solar power giving global renewables a helping hand
Australia's largest CPV solar power plant up and running
Renewable energy misinformation "staggering"
CEC: Don't underestimate consumer desire for solar
Setting energy efficient examples on TV
Solar PV brightening up household bills
World's largest solar powered boat on the move
Climate change is heating up
The global solar power shift
New solar tech win for NSW
Industry orgs praise City of Sydney solar efforts
Clean Energy Council supports Regional Renewables scheme
Asian nations emerging as PV leaders
Solar PV demand continues to grow
Regional areas of Australia to receive more renewables
Australia's significant renewable energy growth
Solar panel reprieve for Queensland
New funding for solar research
Find love with sustainable speed dating
New Victorian solar power deal
 To get your quotes, please enter your postcode: